1.0Coyote Marketing Inchttps://coyote.ca/wpRobert Wyatthttps://coyote.ca/wp/author/robert-wyatt/STEVE NASH IS... TOYOTA - Marketing Wildernessrich600338<blockquote class="wp-embedded-content" data-secret="1I2juBepIr"><a href="https://coyote.ca/wp/2011-10-18/steve-nash-is-toyota/">STEVE NASH IS… TOYOTA</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://coyote.ca/wp/2011-10-18/steve-nash-is-toyota/embed/#?secret=1I2juBepIr" width="600" height="338" title="“STEVE NASH IS… TOYOTA” — Coyote Marketing Inc" data-secret="1I2juBepIr" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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As a business and marketing tool, celebrity endorsement is a double-edged sword, much like humour is (see MW post WIELDING THE SWORDS OF HUMOUR). The difference is that the cost, and therefore the stakes, for celebrity endorsement is usually much higher than they are for [...]https://coyote.ca/wp/wp-content/uploads/2015/06/basketball-Toyota-logo-combination.jpg