{"id":14295,"date":"2011-03-21T00:19:25","date_gmt":"2011-03-21T00:19:25","guid":{"rendered":"http:\/\/coyote.ca\/wp\/?p=14295"},"modified":"2017-05-30T18:46:50","modified_gmt":"2017-05-30T18:46:50","slug":"you-like-me-really","status":"publish","type":"post","link":"https:\/\/coyote.ca\/wp\/2011-03-21\/you-like-me-really\/","title":{"rendered":"YOU LIKE ME? REALLY?"},"content":{"rendered":"

Advertising Age and the Ipsos Observer people released new research\u200a[1]<\/sup> in mid-February that sought to better understand the social media habits of US consumers.<\/p>\n

To no one\u2019s surprise, Facebook is the dominant social network through which users want to receive communications from marketers. Nearly 75% of Facebook users have liked<\/i> a brand, and more than 33% have liked<\/i> six or more. That\u2019s a lot of love, certainly enough to excite marketers.<\/p>\n

And why do Facebook users like brands? The number one reason is the hope of getting discounts and other rewards from the marketer. This means Liking<\/i> isn\u2019t a brand builder, it\u2019s a discounting technique to build brand sales volume. Admittedly, less sophisticated consumers may see liking<\/i> as increasing a brand\u2019s desirability, but that positive effect can\u2019t last forever.<\/p>\n

TNS released a similar study in late 2010, which included Canadians, and found:<\/p>\n