![\"Lilli](\"https:\/\/coyote.ca\/wp\/wp-content\/uploads\/2024\/04\/Lillie-cartoon_232x481.webp\")
1950s Lilli cartoon sample, see note 6<\/i><\/div>\nOver her years, Barbie (the doll)\u200a[1]<\/sup> has been a massive marketing success story. A bigger success than the very successful Barbie the Movie<\/em>\u200a[2]<\/sup>. But because I did not have a daughter and because my two boys are Millennials, not Gen Zs, I was not indoctrinated deeply enough in Barbie culture to know about her beginnings.<\/p>\n It turns out Barbie was a slightly toned-down version of a German doll for adults called Lilli, which was in turn based on a risqu\u00e9 adult newspaper cartoon series of the same name. Not that I dug into this too deeply, but the similarity in face and feet is unmistakable. I learned this recently from Globe & Mail’s great little ‘Moment in Time’ feature that runs in only in its printed weekend edition.<\/p>\n This new information leaves me a little conflicted over the message in Barbie the Movie. And from there, I was down a rabbit hole.<\/p>\n Ruth Handler, Barbie\u2019s creator, didn\u2019t set out to make a doll for her daughter Barbara. Nor did she set out to free women of the world from The Patriarchy, or enslave them in it.<\/p>\n Ruth was an entrepreneurial business woman who started a furniture business named Mattel in the late 1930s. Mattel started making toy furniture when WWII depressed the real furniture market. Then it transitioned to becoming a toy manufacturer to ride the post-war baby boom.<\/p>\n As our Moment in Time indicates, Barbie was launched by Mattel in 1959 as the first adult doll in North America. It was an instant success. This was Stereotypical Barbie\u200a[3]<\/sup>, all on her own, with a one-piece swim suit and nothing else.<\/p>\n Curiously, Barbie was launched just a year before the birth control pill and just as the 1960s\u2014the decade of the civil rights movement and second-wave feminism\u2014got underway. It is reported that Ruth was very directive in Barbie brand development from inception until her retirement in 1974. So it was her who created the massive serially-released wardrobe and props. This was to grow the brand and make money. It was also Ruth that created Astronaut Barbie and many of the others that told young girls they were part of the American Dream too. As well as good marketing, this was Ruth\u2019s helping hand to the social movements of the time.<\/p>\n There were small ones:<\/p>\n And then there\u2019s the big one: Barbie was never in a long-term relationship with a man (it\u2019s been on-again\/off-again with Ken since 1961), she was never married and she never had children. The 92% of American girls 3-12 years-of-age who owned a Barbie\u200a[4]<\/sup> may have missed the message that if you want to be Astronaut\/Firefighter\/President Barbie, it\u2019s going to be a lot harder if you also want children. Or heaven forbid, a significant other of the opposite gender.<\/p>\n Obviously, Ruth Handler is the Real Barbie. It\u2019s just that she looked more like Rhea Perlman than Margot Robbie. She was a hugely successful, self-made business woman when most American women were happily (or otherwise) stuck in the \u2018Leave It to Beaver\u2019 world.\u200a[5]<\/sup> She even had a Just Ken for a husband, though he didn\u2019t look like Ryan Gosling.<\/p>\n Her real message was basically the same as her character\u2019s at the end of Barbie the Movie <\/em>and had it been heeded at the time, would have helped prevent today’s\u00a0 need for Gloria’s\/America Ferrera’s now-iconic speech:<\/p>\n<\/div><\/div><\/div><\/div><\/div> Go for it girls. You can be more than you think, but it\u2019s almost impossible to be everything. Life can be wonderful, but it isn\u2019t easy, even if you\u2019re Barbie.”<\/p>\n<\/div><\/div><\/div> In Barbie the Movie<\/em>, the Mattel executive team gets rehabilitated in Barbie Land and decides that Ordinary Barbie would be a big commercial success.<\/p>\n She would not. Humans aspire to beauty and greatness. Great marketing acknowledges this.<\/p>\n As a society, we need to keep fiction separate from reality and we need to either emphasise greatness over beauty or evolve our definition of beauty. Others have recognised this, including brands like Mattel and Dove, but there\u2019s clearly inertia on this needed change in our collective thinking.<\/p>\n Ruth Handler was beautiful.The Original Barbie<\/h3>\n
The Evolving Barbie<\/h3>\n
Barbie\u2019s Mixed Messages<\/h3>\n
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The Real Barbie<\/h3>\n
![\"Ruth](\"https:\/\/coyote.ca\/wp\/wp-content\/uploads\/2024\/04\/Ruth-Handler-with-Barbie_500x500.webp\" "\\"Ruth-Handler-with-Barbie_500x500\\"")
<\/span><\/div><\/div><\/div><\/div><\/div>The Other Big Mixed Message<\/h3>\n
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