Coyote (kie-oh’-tee) [Spanish modification of Aztec coyotl]. The icon of coyote marketing is generally considered to be the cleverest and most resourceful wild animal in North America. This is evidenced by his singular ability to increase natural range from the American Southwest to the entire continent since the arrival of the Europeans. Relentless adaptability and curiosity are his greatest strengths. Flourishes in new and harsh environments—even urban areas where larger, stronger and better-equipped animals have failed. All senses are extremely sharp. Range of communications is also unrivalled. Hunts alone, in small groups and large packs to successfully hunt big quarry.
Historically vilified by many. Revered by the North America’s indigenous people. His growth continues.
How is any of this relevant to marketing?