Remember BrewDog? That scappy Scottish craft beer brand that started in the small town of Fraserburgh, Scotland, in 2007? This week, under the ownership of publicly-traded Tilray Brands, BrewDog launched its ‘Choose Craft’ campaign in the UK. To fully appreciate this move, you may need [...]
As I have done many times since 1987, when Creemore Springs Brewery opened, I went to this year’s Copper Kettle Festival. Creemore Springs has long been the commercial engine of the village of Creemore, Ontario. Although the festival is centred on the brewery, it [...]
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Before writing this post, I was of the mistaken opinion that Creator was a flattering rebranding of Influencer. Chalk that misunderstanding up to me not being an avid consumer of social media. Even though I have a new-found understanding of the Creator Economy, I will [...]
verbosity alert Three marketing presentations on advertising effectiveness from 2025 caught our collective eyes over the past few months, for what they have in common and how they differ. “The Long and the Short (form) of it”– Andrew Tindall & Josh Fruttiger of System1 with [...]
ostensibly off-topic alert: I’m a little embarrassed to admit I haven’t visited my Auntie E in a long while. I last saw her in 2020, six years ago. She’s 108 years old now, so she’s a bit of an outlier in the longevity department. [...]
