About Robert Wyatt

Robert Wyatt is President of Coyote Marketing Inc.

THE RYAN REYNOLDS SHOW

rabbit hole alert In 2018, after a truly amazing rise to Hollywood A-List [1] stardom following his breakthrough role in Deadpool two years earlier, Canadian-born Ryan Reynolds co-founded a production-company-cum-ad-agency called Maximum Effort. According to Reynolds, it was created to support the launch of Deadpool [...]

By |2022-08-04T14:19:44-04:00July 28th, 2022|Creative, Marketing Industry, People|1 Comment

WHEN GREAT BRANDS BREAK OUR HEART

It doesn’t happen very often, but every once in a while, a brand you really love will break your heart. VW and Loblaws are brands beloved by consumers for decades of quality products and services. Also beloved by marketers for decades of great marketing strategy [...]

By |2022-01-26T16:46:00-05:00January 22nd, 2022|Marketing Industry, News, Strategy|1 Comment

THE WORLD’S BEST OLYMPIC STRATEGY

The Tokyo 2020 Olympic Games have certainly been interesting. There were many great individual stories and surprises, but the top 10 medal-winning countries were the usual suspects. Canada came in 11th in total medals. We know who the world’s best decathlete was in Tokyo, Canada's [...]

By |2021-08-11T09:07:13-04:00August 9th, 2021|Marketing Industry, News, Strategy, World|2 Comments

POST-COVID CREATIVE RENAISSANCE?

We’re starting to see this idea in the marketing industry media and we’re hearing it from some of our peers. The idea that the marketing world will enjoy a post-COVID creative renaissance is a lovely thought. Then came Canada’s record-breaking award haul at Cannes 2021 [1]. [...]

By |2022-01-13T16:01:50-05:00July 22nd, 2021|Creative, Digital, Marketing Industry, Technology|0 Comments

AS THE COOKIE CRUMBLES – Chap 4

The story that started here as GOOGLE’S DÉJÀ VU will have lots of future twists and turns as the (third-party) cookie crumbles. We decided to follow the chapters that we actually understand and think are important in the Marketing Wilderness context: “Google Grants a [...]

By |2021-06-25T12:21:35-04:00June 24th, 2021|Digital, Marketing Industry, Media, News, Technology|1 Comment