HOW TO RUN A MARKETING PARTNER REVIEW

I've been exposed to the full spectrum of review processes over the years, from sticking-needles-in-your-eyes to OMG-what-a-wonderful-relationship-that-would-be. Here's what I believe works best for all parties. Keep your list of participants as small as possible. A short list of three is ideal. If you can, [...]

By |2017-05-30T18:46:50-04:00June 21st, 2011|People, Strategy|Comments Off on HOW TO RUN A MARKETING PARTNER REVIEW

HOW TO AVOID A RELATIONSHIP REVIEW

You avoid a relationship review by having a relationship review. Let me be more specific: You avoid the big, formal competitive business relationship review (which the agency world so colourfully, albeit inaccurately, calls the gang bang) by having regular little reviews along the way. These [...]

By |2017-05-30T18:46:50-04:00May 27th, 2011|People, Strategy|Comments Off on HOW TO AVOID A RELATIONSHIP REVIEW
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