WHEN GREAT BRANDS BREAK OUR HEART

It doesn’t happen very often, but every once in a while, a brand you really love will break your heart. VW and Loblaws are brands beloved by consumers for decades of quality products and services. Also beloved by marketers for decades of great marketing strategy [...]

By |2022-01-26T16:46:00-05:00January 22nd, 2022|Marketing Industry, News, Strategy|1 Comment

THE WORLD’S BEST OLYMPIC STRATEGY

The Tokyo 2020 Olympic Games have certainly been interesting. There were many great individual stories and surprises, but the top 10 medal-winning countries were the usual suspects. Canada came in 11th in total medals. We know who the world’s best decathlete was in Tokyo, Canada's [...]

By |2021-08-11T09:07:13-04:00August 9th, 2021|Marketing Industry, News, Strategy, World|2 Comments

ONCE A MAC

In one of the most critically-acclaimed and popular North American advertising campaigns of all time, actor Justin Long was… a Mac (computer). Apple’s four-year, 65+-spot ‘Get a Mac’ campaign was previously highlighted here: WIELDING THE SWORDS OF HUMOUR. Have a quick look to remind yourself [...]

By |2021-03-23T16:08:04-04:00March 23rd, 2021|Creative, People, Strategy, Technology|0 Comments

A NEW DECADE OF FITNESS CLUB MARKETING

The campaign cycle for fitness clubs follows the New Year’s Resolution cycle, so right now we have new marketing from some of the biggest brands. We use TV commercials and video as examples here because they are the fastest way to communicate marketing and creative [...]

By |2020-02-06T15:48:37-05:00January 14th, 2020|Creative, Strategy|0 Comments