JOE BIDEN—A BRAND POSITIONING

sidebar US politics is a very difficult topic to be impartial on. We’ve attempted to present the facts along with their sources. We’ve indicated our assumptions and opinions. Feel free to comment if you see otherwise. Definitely help us correct any inaccurate fact. Brand positioning [...]

By |2024-02-07T18:30:12-05:00February 6th, 2024|News, People, Strategy|0 Comments

WHAT ELON MUSK DID & DIDN’T LEARN FROM PORSCHE

Genius is a curious phenomenon: It seems to be narrow in focus. As far as we know, no human has ever been a genius in all things. This means there are many distinct areas of genius. There are degrees of genius as measured by IQ [...]

By |2023-05-20T22:09:04-04:00May 19th, 2023|Business Start-up, People, Strategy, Technology|Comments Off on WHAT ELON MUSK DID & DIDN’T LEARN FROM PORSCHE

CRAFT MARKETING – A TALE OF TWO WINES

verbosity alert Throughout human history, winemaking has been a craft industry, ruled by artisans and run by families. In modern times, we believe that categorisation applies even to the big producers in traditional Old World winemaking countries [1]. They got big one of two [...]

By |2023-09-11T18:27:07-04:00January 29th, 2023|People, Strategy|Comments Off on CRAFT MARKETING – A TALE OF TWO WINES

WHEN GREAT BRANDS BREAK OUR HEART

It doesn’t happen very often, but every once in a while, a brand you really love will break your heart. VW and Loblaws are brands beloved by consumers for decades of quality products and services. Also beloved by marketers for decades of great marketing [...]

By |2023-06-22T11:40:53-04:00January 22nd, 2022|Marketing Industry, News, Strategy|2 Comments

FAIL BETTER

There’s a great phrase often used by entrepreneurs, startup founders and those who consult for them: Fail Better. Like so many phrases in modern business lexicon, it is of curious origin (see sidebar). For the purpose of this discussion, let’s assume it means learn from [...]

By |2022-01-22T23:44:32-05:00September 28th, 2021|Business Start-up, Strategy, Technology|Comments Off on FAIL BETTER

THE WORLD’S BEST OLYMPIC STRATEGY

The Tokyo 2020 Olympic Games have certainly been interesting. There were many great individual stories and surprises, but the top 10 medal-winning countries were the usual suspects. Canada came in 11th in total medals. We know who the world’s best decathlete was in Tokyo, Canada's [...]

By |2021-08-11T09:07:13-04:00August 9th, 2021|Marketing Industry, News, Strategy, World|2 Comments
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