verbosity alert Three marketing presentations on advertising effectiveness from 2025 caught our collective eyes over the past few months, for what they have in common and how they differ. “The Long and the Short (form) of it”– Andrew Tindall & Josh Fruttiger of System1 with [...]
We gave up on talking about America’s annual Super Bowl ad extravaganza long ago, and the last time we did, we pointed to someone else’s great take on it [1]. Over the last few years, we’ve been getting the feeling that the UK marketing industry’s fanaticism [...]
Last week, we witnessed the launch of a lovely new creative campaign for what is clearly a purpose brand: The Natural Meat Co. After reveling in this creative's wonderfulness for a bit, I started thinking about purpose branding in general. Please come into this [...]
This post was sparked by an article in this week’s UK’s Campaign feed titled, ‘Fighting for the cart: new rules for the path to purchase.’ [1] The latter is actually a teaser and backgrounder for a Campaign-sponsored panel discussion on the topic later this month. [...]
As you may well know, Mark Ritson made a much-talked-about presentation at Cannes 2025. It may seem surprising to some that the organisers of the WARC/Cannes Lions events invited him, since he’s on record as saying he would never go. He has also said a [...]
sidebar The Airline CX Surprise One might logically assume that the North American airline industry’s pricing policies in the second half of 2024 would result in CX letdown—specifically, the adding to the already-long list of unadvertised costs by charging for carry-on items, etc. But [...]
