Remember BrewDog? That scappy Scottish craft beer brand that started in the small town of Fraserburgh, Scotland, in 2007? This week, under the ownership of publicly-traded Tilray Brands, BrewDog launched its ‘Choose Craft’ campaign in the UK. To fully appreciate this move, you may need [...]
ostensibly off-topic alert: I’m a little embarrassed to admit I haven’t visited my Auntie E in a long while. I last saw her in 2020, six years ago. She’s 108 years old now, so she’s a bit of an outlier in the longevity department. [...]
As you may well know, Mark Ritson made a much-talked-about presentation at Cannes 2025. It may seem surprising to some that the organisers of the WARC/Cannes Lions events invited him, since he’s on record as saying he would never go. He has also said a [...]
1950s Lilli cartoon sample, see note 6 Over her years, Barbie (the doll) [1] has been a massive marketing success story. A bigger success than the very successful Barbie the Movie [2]. But because I did not have a daughter and because my two boys are [...]
sidebar US politics is a very difficult topic to be impartial on. We’ve attempted to present the facts along with their sources. We’ve indicated our assumptions and opinions. Feel free to comment if you see otherwise. Definitely help us correct any inaccurate fact. Brand positioning [...]
off-topic alert This post was going in a different direction until last week’s OpenAI news. It was going to be a cute analogy where ChatGPT is the child prodigy, Sam Altman and the coders at OpenAI are the hockey parents expecting their kid to go [...]
