THE REAL BARBIE STORY

1950s Lilli cartoon sample, see note 6 Over her years, Barbie (the doll) [1] has been a massive marketing success story. A bigger success than the very successful Barbie the Movie [2]. But because I did not have a daughter and because my two boys are [...]

By |2024-04-22T16:51:40-04:00April 22nd, 2024|Marketing Industry, Media, People|Comments Off on THE REAL BARBIE STORY

JOE BIDEN—A BRAND POSITIONING

sidebar US politics is a very difficult topic to be impartial on. We’ve attempted to present the facts along with their sources. We’ve indicated our assumptions and opinions. Feel free to comment if you see otherwise. Definitely help us correct any inaccurate fact. Brand positioning [...]

By |2024-02-07T18:30:12-05:00February 6th, 2024|News, People, Strategy|Comments Off on JOE BIDEN—A BRAND POSITIONING

OpenAI & THE MODERN PROMETHEUS

off-topic alert This post was going in a different direction until last week’s OpenAI news. It was going to be a cute analogy where ChatGPT is the child prodigy, Sam Altman and the coders at OpenAI are the hockey parents expecting their kid to go [...]

By |2024-01-04T13:23:07-05:00December 1st, 2023|Business Start-up, News, People, Technology|Comments Off on OpenAI & THE MODERN PROMETHEUS

MARKETING COURAGE & CRAFT BEER

Experience has taught us that two of the most difficult things for today’s marketers seem to be: Sticking to a successful brand strategy in the long term. Meaning longer than five years. Returning to a previous successful brand strategy when the current one fails. [...]

By |2024-01-22T10:45:55-05:00September 17th, 2023|Marketing Industry, People|Comments Off on MARKETING COURAGE & CRAFT BEER

WHAT ELON MUSK DID & DIDN’T LEARN FROM PORSCHE

Genius is a curious phenomenon: It seems to be narrow in focus. As far as we know, no human has ever been a genius in all things. This means there are many distinct areas of genius. There are degrees of genius as measured by IQ [...]

By |2023-05-20T22:09:04-04:00May 19th, 2023|Business Start-up, People, Strategy, Technology|Comments Off on WHAT ELON MUSK DID & DIDN’T LEARN FROM PORSCHE

CRAFT MARKETING – A TALE OF TWO WINES

verbosity alert Throughout human history, winemaking has been a craft industry, ruled by artisans and run by families. In modern times, we believe that categorisation applies even to the big producers in traditional Old World winemaking countries [1]. They got big one of two [...]

By |2024-06-04T08:27:42-04:00January 29th, 2023|People, Strategy|Comments Off on CRAFT MARKETING – A TALE OF TWO WINES
Go to Top