Nothing’s wrong with the game. In fact, it has been great the last few years, even for a non-fan like me. So shouldn’t the marketing world be over-joyed about the world’s biggest TV event, where over 30% of the viewers watch just to see the commercials? The answer is no, and is best explained by an excellent piece from Advertising Age titled, “Why Animals Speak in Superbowl Ads“.
You may note that the author of this post, Tom Denari, runs a small US agency. His company isn’t likely to have an opportunity to create advertising for the Super Bowl. We are less likely to see his level of honesty from, say, Budwiser’s agency. That’s a shame.
