LEARNING FROM UNDERWOOD 5

ramble alert The Back Story I’ve been slowly working away at fixing my grandfather’s typewriter (just like everyone). It’s an Underwood № 5, built in 1914. The same year WWI started. Somewhere around the time of WWII, it was ‘refurbished’ to add a wider carriage, [...]

By |2023-09-12T09:51:59-04:00July 27th, 2023|Creative|Comments Off on LEARNING FROM UNDERWOOD 5

THE RYAN REYNOLDS SHOW

rabbit hole alert In 2018, after a truly amazing rise to Hollywood A-List [1] stardom following his breakthrough role in Deadpool two years earlier, Canadian-born Ryan Reynolds co-founded a production-company-cum-ad-agency called Maximum Effort. According to Reynolds, it was created to support the launch of Deadpool [...]

By |2022-08-04T14:19:44-04:00July 28th, 2022|Creative, Marketing Industry, People|1 Comment

POST-COVID CREATIVE RENAISSANCE?

We’re starting to see this idea in the marketing industry media and we’re hearing it from some of our peers. The idea that the marketing world will enjoy a post-COVID creative renaissance is a lovely thought. Then came Canada’s record-breaking award haul at Cannes 2021 [1]. [...]

By |2022-01-13T16:01:50-05:00July 22nd, 2021|Creative, Digital, Marketing Industry, Technology|Comments Off on POST-COVID CREATIVE RENAISSANCE?

ONCE A MAC

In one of the most critically-acclaimed and popular North American advertising campaigns of all time, actor Justin Long was… a Mac (computer). Apple’s four-year, 65+-spot ‘Get a Mac’ campaign was previously highlighted here: WIELDING THE SWORDS OF HUMOUR. Have a quick look to remind yourself [...]

By |2023-10-02T11:05:57-04:00March 23rd, 2021|Creative, People, Strategy, Technology|Comments Off on ONCE A MAC

A NEW DECADE OF FITNESS CLUB MARKETING

The campaign cycle for fitness clubs follows the New Year’s Resolution cycle, so right now we have new marketing from some of the biggest brands. We use TV commercials and video as examples here because they are the fastest way to communicate marketing and creative [...]

By |2024-01-19T15:02:28-05:00January 14th, 2020|Creative, Strategy|Comments Off on A NEW DECADE OF FITNESS CLUB MARKETING
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