THE RYAN REYNOLDS SHOW

rabbit hole alert In 2018, after a truly amazing rise to Hollywood A-List [1] stardom following his breakthrough role in Deadpool two years earlier, Canadian-born Ryan Reynolds co-founded a production-company-cum-ad-agency called Maximum Effort. According to Reynolds, it was created to support the launch of Deadpool [...]

By |2022-08-04T14:19:44-04:00July 28th, 2022|Creative, Marketing Industry, People|1 Comment

POST-COVID CREATIVE RENAISSANCE?

We’re starting to see this idea in the marketing industry media and we’re hearing it from some of our peers. The idea that the marketing world will enjoy a post-COVID creative renaissance is a lovely thought. Then came Canada’s record-breaking award haul at Cannes 2021 [1]. [...]

By |2022-01-13T16:01:50-05:00July 22nd, 2021|Creative, Digital, Marketing Industry, Technology|0 Comments

ONCE A MAC

In one of the most critically-acclaimed and popular North American advertising campaigns of all time, actor Justin Long was… a Mac (computer). Apple’s four-year, 65+-spot ‘Get a Mac’ campaign was previously highlighted here: WIELDING THE SWORDS OF HUMOUR. Have a quick look to remind yourself [...]

By |2021-03-23T16:08:04-04:00March 23rd, 2021|Creative, People, Strategy, Technology|0 Comments

A NEW DECADE OF FITNESS CLUB MARKETING

The campaign cycle for fitness clubs follows the New Year’s Resolution cycle, so right now we have new marketing from some of the biggest brands. We use TV commercials and video as examples here because they are the fastest way to communicate marketing and creative [...]

By |2020-02-06T15:48:37-05:00January 14th, 2020|Creative, Strategy|0 Comments

THE INSCRUTABLE HUAWEI BRAND

Warning: We’re going to stray into geopolitics here. You can't talk about the Huawei brand in any depth without doing so. Branding by MarketingHuawei entered Canada selling low-end mobile devices to mobile service carriers. Starting in 2014, mid and high-end devices arrived, marketed to [...]

By |2019-04-11T20:34:23-04:00April 10th, 2019|Creative, News, Strategy, World|2 Comments