There’s a great phrase often used by entrepreneurs, startup founders and those who consult for them: Fail Better. Like so many phrases in modern business lexicon, it is of curious origin (see sidebar). For the purpose of this discussion, let’s assume it means learn from [...]
Almost two years ago, here, we posted CONTEXT IS EVERYTHING. Ironically, it has become the most popular post in Marketing Wilderness' 10-year history. Ironic because the main point of that post was that context is accidentally or intentionally left out of so much on the [...]
After many months of scratching our heads on why legalising cannabis in Canada seems to be such a big deal, we decided to research the answer to that question ourselves. Here’s what we came up with. The legal Canadian beverage alcohol industry took hundreds of [...]
Context is everything, especially on social media. There has been a lot of social media interest in the image above, less the question mark, combined with headings and comments like: “Jeff Bezos in 1999. Next time you want to give up, think of this.” “Jeff [...]
Whether your new business is Facebook or bake-your-own-granola kits, you are about to learn that the startup process is both very real-worldly—and not in the reality show sense—and very other-worldly. There are demons. There’s a bottom-feeding industry out there making it even tougher for the [...]
