To the surprise of everyone (except perhaps the PAG Board of Directors), Porsche actually surpassed its five-year objective for Canada. Sales continued to grow with the launch of the Boxster in 1997 and the Cayenne in 2002. On a per vehicle basis, Porsche became the most profitable automobile manufacturer in the world.
Due to Coyote’s role as contract marketing department, and our ability to draw on international marketing resources when appropriate, Porsche achieved fantastic growth at even higher profitability in Canada than most other Porsche markets.
Over the years, Marketing Wilderness, the Coyote blog, has included the Porsche brand:
THE PORSCHE LANDMARK – May 29, 2017
THINKING OUTSIDE THE GRID – Oct 5, 2010
DENSITY OF THOUGHT – May 15, 2009
Not that we want to promote short-term business thinking…