THE IN-HOUSE BIAS

The Canadian Marketing Association (CMA) and Ipsos collaborate on a long-running survey titled, The Canadian Digital Marketing Pulse. 2018 results were released last September [1]. It’s an annual assessment of the digital marketing landscape from both an agency and marketer perspective. One component of this [...]

By |2019-07-15T18:43:45-04:00March 6th, 2019|Digital, News, Research|Comments Off on THE IN-HOUSE BIAS

WHAT MIGHT BE WRONG WITH DIGITAL

Today (in France), giant marketing network Publicis announced it is writing down the value of its digital brands (Razorfish, Digitas and Sapient) by 1.5B USD. [1] This was part of a discussion of the company's 2016 financial results, which indicated a loss of 567M USD, mainly [...]

By |2017-05-30T18:46:48-04:00February 9th, 2017|Digital, News, Strategy|Comments Off on WHAT MIGHT BE WRONG WITH DIGITAL
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