SURVEY SAYS: WE’RE MISVALUING MARKETING SKILLS

Marketing Week is one the UK’s top two marketing business magazines. Like many, they do an annual Career & Salary Survey. Over the past week, they’ve been revealing interesting results from their 2024 survey: The most overrated marketing skill: social media [1] The most undervalued marketing [...]

By |2024-03-08T08:41:45-05:00March 7th, 2024|Marketing Industry, Research, Social Media, Strategy|Comments Off on SURVEY SAYS: WE’RE MISVALUING MARKETING SKILLS

A GEN Z COMING-OF-AGE STORY

Every generation or so, we like to revisit the topic of demographics. To be fair, we’ve only done that once previously, here: THOSE PESKY MILLENNIALS BY THE NUMBERS. This previous post was in 2015, so it was far from being a traditional generation ago. It’s [...]

By |2024-10-04T10:32:03-04:00January 29th, 2024|News, Research, Social Media|Comments Off on A GEN Z COMING-OF-AGE STORY

CANNABIS’ INCONVENIENT TRUTH

Oct 18, 2019, will mark one-year since cannabis was made legal for recreational use in Canada. How’s the industry going? Surprisingly, given the hype leading up to Legalisation 1.0, not that great. In our opinion, that result flows from an inconvenient truth. How's it going? [...]

By |2021-01-06T02:58:34-05:00August 16th, 2019|News, Research, Strategy|Comments Off on CANNABIS’ INCONVENIENT TRUTH

INTERNET TRENDS 2019

verbosity alert About a month ago, Mary Meeker, aka The Queen of the Internet, delivered the annual report that Silicon Valley loves the most: the Internet Trends report [1]. It’s also reported in the marketing media. This year’s report is a 333-page slide deck that [...]

By |2021-01-27T20:59:01-05:00July 18th, 2019|Digital, Media, News, Research, Technology|Comments Off on INTERNET TRENDS 2019

CANADIANS—THE WORLD’S BIGGEST BULLSHITTERS?

Last week, The Economist reported some interesting research in an article titled, "Who are the biggest bullshitters?". The ‘who’ refers to nationality. I made my logical guess, then read on. Imagine my surprise to see that Canadians topped the list of the world's biggest bullshitters! [...]

By |2019-05-09T17:11:31-04:00May 9th, 2019|News, Research|Comments Off on CANADIANS—THE WORLD’S BIGGEST BULLSHITTERS?

THE IN-HOUSE BIAS

The Canadian Marketing Association (CMA) and Ipsos collaborate on a long-running survey titled, The Canadian Digital Marketing Pulse. 2018 results were released last September [1]. It’s an annual assessment of the digital marketing landscape from both an agency and marketer perspective. One component of this [...]

By |2019-07-15T18:43:45-04:00March 6th, 2019|Digital, News, Research|Comments Off on THE IN-HOUSE BIAS
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