CANNABIS’ INCONVENIENT TRUTH

Oct 18, 2019, will mark one-year since cannabis was made legal for recreational use in Canada. How’s the industry going? Surprisingly, given the hype leading up to Legalisation 1.0, not that great. In our opinion, that result flows from an inconvenient truth. How's it going? [...]

By |2021-01-06T02:58:34-05:00August 16th, 2019|News, Research, Strategy|0 Comments

INTERNET TRENDS 2019

verbosity alert About a month ago, Mary Meeker, aka The Queen of the Internet, delivered the annual report that Silicon Valley loves the most: the Internet Trends report [1]. It’s also reported in the marketing media. This year’s report is a 333-page slide deck that [...]

By |2021-01-27T20:59:01-05:00July 18th, 2019|Digital, Media, News, Research, Technology|0 Comments

CANADIANS—THE WORLD’S BIGGEST BULLSHITTERS?

Last week, The Economist reported some interesting research in an article titled, "Who are the biggest bullshitters?". The ‘who’ refers to nationality. I made my logical guess, then read on. Imagine my surprise to see that Canadians topped the list of the world's biggest bullshitters! [...]

By |2019-05-09T17:11:31-04:00May 9th, 2019|News, Research|0 Comments

THE IN-HOUSE BIAS

The Canadian Marketing Association (CMA) and Ipsos collaborate on a long-running survey titled, The Canadian Digital Marketing Pulse. 2018 results were released last September [1]. It’s an annual assessment of the digital marketing landscape from both an agency and marketer perspective. One component of this [...]

By |2019-07-15T18:43:45-04:00March 6th, 2019|Digital, News, Research|0 Comments

JUST HOW BIG IS THE CANNABIS MARKET?

Estimating this is akin to predicting anything about the current POTUS. Too many degrees of freedom, as the statisticians say. Too many moving parts, as the rest of us say. We recently looked at the cannabis market in the Canadian context (see: THE CANNABIS CRAZE). [...]

By |2019-02-07T21:28:56-05:00February 6th, 2019|News, Research, World|0 Comments