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ONCE A MAC
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ONCE A MAC

Creative, People, Strategy, Technology

ONCE A MAC

In one of the most critically-acclaimed and popular North American advertising campaigns of all time, actor Justin Long was… a Mac (computer). Apple’s four-year, 65+-spot ‘Get a Mac’ campaign was previously highlighted here: WIELDING THE SWORDS OF HUMOUR. Have a quick look to remind yourself [...]

By Robert Wyatt|2023-10-02T11:05:57-04:00March 23rd, 2021|Creative, People, Strategy, Technology|Comments Off

WIELDING THE SWORDS OF HUMOUR
Gallery
WIELDING THE SWORDS OF HUMOUR

Creative, People

WIELDING THE SWORDS OF HUMOUR

Humour in marketing. No weapon in the marketers’ arsenal is as potentially powerful and so often misused. At the most simplistic level, humour in marketing works like this: If an ad makes us smile, we like the ad and the brand too. I get the [...]

By Robert Wyatt|2023-10-02T09:45:06-04:00November 30th, 2010|Creative, People|Comments Off