humour in advertising Archives - Coyote Marketing Inc

WIELDING THE SWORDS OF HUMOUR
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WIELDING THE SWORDS OF HUMOUR

Creative, People

WIELDING THE SWORDS OF HUMOUR

Humour in marketing. No weapon in the marketers’ arsenal is as potentially powerful and so often misused. At the most simplistic level, humour in marketing works like this: If an ad makes us smile, we like the ad and the brand too. I get the [...]

By Robert Wyatt|2023-10-02T09:45:06-04:00November 30th, 2010|Creative, People|Comments Off

WHAT DOES YOUR BRAND STAND FOR?

As both marketer and consumer, I’ve always been attracted to brands that stand for something beyond making money. How a brand handles adversity (product or service problem in the market), or any controversy, is a very good indicator of the values of the company and [...]

By Robert Wyatt|2018-05-18T13:14:12-04:00August 12th, 2010|Creative, Strategy|Comments Off