This idea has been written, read and said before, but when you experience it yourself, it’s so much more powerful: Great architecture inspires people. The benefits of this inspiration are unquantifiable but real. My favourite case-in-point: the RC Harris Water Treatment Plant on the eastern [...]
One of the things that gets lost in the day-to-day of the marketing business is the concept of thinking big. It’s one thing to think big when your client is Apple and you’re launching the product designed to save the company. It’s actually harder to [...]
Hudson’s Bay Company has slowly but surely transformed itself under the ownership of Americans Richard Baker and NRDC Equity Partners, who bought the company in 2008. This timeframe is also (roughly) the reign of Bonnie Brooks as President & CEO. I walked through the flagship [...]
Reading Walter Isaacson’s best-selling authorised biography of Steve Jobs, released just after Jobs’ death in early October, 2011, was a surprise for me. Over the years, I’d had heard through the media (like everyone) of Jobs’ arrogance, but I figured he certainly earned some bragging [...]
I hate it when truth gets in the way of a good story. I recently had a long and interesting chat with the senior marketing person at Audi Canada during the period I wrote about in an Oct 5th post on this blog. Now I need to revise my [...]
Marketing gurus and practitioners are constantly talking about how vitally important it is to project a consistent brand image. And it is. Everyone understands this best at the literal level, which has resulted in the creation and enforcement of corporate or brand identity guidelines. These can [...]
