THE WORLD’S BEST OLYMPIC STRATEGY

The Tokyo 2020 Olympic Games have certainly been interesting. There were many great individual stories and surprises, but the top 10 medal-winning countries were the usual suspects. Canada came in 11th in total medals. We know who the world’s best decathlete was in Tokyo, Canada's [...]

By |2021-08-11T09:07:13-04:00August 9th, 2021|Marketing Industry, News, Strategy, World|2 Comments

ASTRAZENECA’S VERY UNFORTUNEATE BRAND FAIL

From a product development point of view, the Oxford–AstraZeneca COVID-19 vaccine is a miracle. It is the world’s best single hope in defeating the COVID-19 pandemic. But it’s also a marketing failure. This is significant because it means people have lost trust in the vaccine, [...]

By |2021-12-22T09:53:58-05:00May 13th, 2021|Marketing Industry, News, World|3 Comments

HOPE AND THE PORSCHE EXPERIMENT

At the very end of 2020, a story appeared in multiple automotive news publications that seemed, at the time, to be not-so-significant automotive news. It initially caught my eye because it involved the Porsche brand, an old client of ours. But the varying headlines made [...]

By |2021-03-23T16:10:06-04:00January 5th, 2021|News, Technology, World|0 Comments

THE INSCRUTABLE HUAWEI BRAND

Warning: We’re going to stray into geopolitics here. You can't talk about the Huawei brand in any depth without doing so. Branding by MarketingHuawei entered Canada selling low-end mobile devices to mobile service carriers. Starting in 2014, mid and high-end devices arrived, marketed to [...]

By |2019-04-11T20:34:23-04:00April 10th, 2019|Creative, News, Strategy, World|2 Comments

JUST HOW BIG IS THE CANNABIS MARKET?

Estimating this is akin to predicting anything about the current POTUS. Too many degrees of freedom, as the statisticians say. Too many moving parts, as the rest of us say. We recently looked at the cannabis market in the Canadian context (see: THE CANNABIS CRAZE). [...]

By |2019-02-07T21:28:56-05:00February 6th, 2019|News, Research, World|0 Comments

MARKETING, 5000 YEARS OUT

Throughout its surprisingly long history, the literary genre of science fiction has had a curious way of often coming true. Particularly prolific in the genre, at least in terms of sci-fi that Hollywood could commercialise, was Philip K Dick. In the 1950’s and 1960’s, he [...]

By |2019-07-08T19:50:19-04:00November 14th, 2018|Social Media, Technology, World|0 Comments