THE JOY OF THINKING BIG

One of the things that gets lost in the day-to-day of the marketing business is the concept of thinking big. It’s one thing to think big when your client is Apple and you’re launching the product designed to save the company. It’s actually harder to [...]

By |2023-06-29T19:28:44-04:00November 3rd, 2014|Graphic Design, Videography, World|Comments Off on THE JOY OF THINKING BIG

MARKETING XENOPHOBIA? THE FIRST REDUX.

Hudson’s Bay Company has slowly but surely transformed itself under the ownership of Americans Richard Baker and NRDC Equity Partners, who bought the company in 2008. This timeframe is also (roughly) the reign of Bonnie Brooks as President & CEO. I walked through the flagship [...]

By |2017-05-30T18:46:49-04:00February 11th, 2013|Creative, Graphic Design|Comments Off on MARKETING XENOPHOBIA? THE FIRST REDUX.

REVISION TO: THINKING OUTSIDE THE GRID

I hate it when truth gets in the way of a good story. I recently had a long and interesting chat with the senior marketing person at Audi Canada during the period I wrote about in an Oct 5th post on this blog. Now I need to revise my [...]

By |2017-05-30T18:46:51-04:00November 9th, 2010|Creative, Graphic Design|Comments Off on REVISION TO: THINKING OUTSIDE THE GRID

THINKING OUTSIDE THE GRID

Marketing gurus and practitioners are constantly talking about how vitally important it is to project a consistent brand image. And it is. Everyone understands this best at the literal level, which has resulted in the creation and enforcement of corporate or brand identity guidelines. These can [...]

By |2017-05-30T18:46:51-04:00October 5th, 2010|Creative, Graphic Design|Comments Off on THINKING OUTSIDE THE GRID

MARKETING XENOPHOBIA?

An innocuous little throw-away at the end of a story in Marketing Online caught my attention and jostled my memory the other day. It was a report on Molson Canadian’s new ad campaign from Zig. The article outlines how Zig’s new campaign evolves the iconic [...]

By |2017-05-30T18:46:51-04:00January 1st, 2010|Creative, Graphic Design|Comments Off on MARKETING XENOPHOBIA?
Go to Top