Portfolio Category: Creative
The thing that makes strategy come alive.
The thing that makes strategy come alive.
Proof that re-positioning a brand in an iconoclastic way that's also relevant to the consumer, isn't really risky at all...
A brand positioning project for Smithwick's Irish Dark Ale, a Guinness-owned beer brand. Proof that authentic creative requires real effort, and works!
An integrated re-branding for a new business acquired by a current client, where consumer insight was the breakthrough...