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AS THE COOKIE CRUMBLES – Chap 4

The story that started here as GOOGLE’S DÉJÀ VU will have lots of future twists and turns as the (third-party) cookie crumbles. We decided to follow the chapters that we actually understand and think are important in the Marketing Wilderness context: “Google Grants a [...]

By |2021-06-25T12:21:35-04:00June 24th, 2021|Digital, Marketing Industry, Media, News, Technology|2 Comments
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THE IN-HOUSE BIAS

The Canadian Marketing Association (CMA) and Ipsos collaborate on a long-running survey titled, The Canadian Digital Marketing Pulse. 2018 results were released last September [1]. It’s an annual assessment of the digital marketing landscape from both an agency and marketer perspective. One component of this [...]

By |2019-07-15T18:43:45-04:00March 6th, 2019|Digital, News, Research|Comments Off on THE IN-HOUSE BIAS
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