Before writing this post, I was of the mistaken opinion that Creator was a flattering rebranding of Influencer. Chalk that misunderstanding up to me not being an avid consumer of social media. Even though I have a new-found understanding of the Creator Economy, I will [...]
We gave up on talking about America’s annual Super Bowl ad extravaganza long ago, and the last time we did, we pointed to someone else’s great take on it [1]. Over the last few years, we’ve been getting the feeling that the UK marketing industry’s fanaticism [...]
This post was sparked by an article in this week’s UK’s Campaign feed titled, ‘Fighting for the cart: new rules for the path to purchase.’ [1] The latter is actually a teaser and backgrounder for a Campaign-sponsored panel discussion on the topic later this month. [...]
As you may well know, Mark Ritson made a much-talked-about presentation at Cannes 2025. It may seem surprising to some that the organisers of the WARC/Cannes Lions events invited him, since he’s on record as saying he would never go. He has also said a [...]
Although the buzz words being thrown about at the intersection of AI development and marketing seem to change at least monthly, this moment’s word seems to be agent. And then all its grammatical derivations and combinations. All the way to agentic marketing. The Agentic Agency [...]
sidebar The Airline CX Surprise One might logically assume that the North American airline industry’s pricing policies in the second half of 2024 would result in CX letdown—specifically, the adding to the already-long list of unadvertised costs by charging for carry-on items, etc. But [...]
