1950s Lilli cartoon sample, see note 6 Over her years, Barbie (the doll) [1] has been a massive marketing success story. A bigger success than the very successful Barbie the Movie [2]. But because I did not have a daughter and because my two boys are [...]
Marketing Week is one the UK’s top two marketing business magazines. Like many, they do an annual Career & Salary Survey. Over the past week, they’ve been revealing interesting results from their 2024 survey: The most overrated marketing skill: social media [1] The most undervalued marketing [...]
Experience has taught us that two of the most difficult things for today’s marketers seem to be: Sticking to a successful brand strategy in the long term. Meaning longer than five years. Returning to a previous successful brand strategy when the current one fails. [...]
The marketing world is currently all aTwitter about ChatGPT, a newly-released AI-driven chatbot technology, and what it will mean for the future of marketing. The wider Western world is all aTwitter about a nuclear fusion experiment in a California-based laboratory that has created a ‘net [...]
rabbit hole alert In 2018, after a truly amazing rise to Hollywood A-List [1] stardom following his breakthrough role in Deadpool two years earlier, Canadian-born Ryan Reynolds co-founded a production-company-cum-ad-agency called Maximum Effort. According to Reynolds, it was created to support the launch of Deadpool [...]
It doesn’t happen very often, but every once in a while, a brand you really love will break your heart. VW and Loblaws are brands beloved by consumers for decades of quality products and services. Also beloved by marketers for decades of great marketing [...]
