MARKETING COURAGE & CRAFT BEER

Experience has taught us that two of the most difficult things for today’s marketers seem to be: Sticking to a successful brand strategy in the long term. Meaning longer than five years. Returning to a previous successful brand strategy when the current one fails. [...]

By |2024-01-22T10:45:55-05:00September 17th, 2023|Marketing Industry, People|Comments Off on MARKETING COURAGE & CRAFT BEER

WHAT ChatGPT & NUCLEAR FUSION HAVE IN COMMON

The marketing world is currently all aTwitter about ChatGPT, a newly-released AI-driven chatbot technology, and what it will mean for the future of marketing. The wider Western world is all aTwitter about a nuclear fusion experiment in a California-based laboratory that has created a ‘net [...]

By |2023-01-17T18:39:23-05:00December 14th, 2022|Digital, Marketing Industry, News, Technology|1 Comment

THE RYAN REYNOLDS SHOW

rabbit hole alert In 2018, after a truly amazing rise to Hollywood A-List [1] stardom following his breakthrough role in Deadpool two years earlier, Canadian-born Ryan Reynolds co-founded a production-company-cum-ad-agency called Maximum Effort. According to Reynolds, it was created to support the launch of Deadpool [...]

By |2022-08-04T14:19:44-04:00July 28th, 2022|Creative, Marketing Industry, People|1 Comment

WHEN GREAT BRANDS BREAK OUR HEART

It doesn’t happen very often, but every once in a while, a brand you really love will break your heart. VW and Loblaws are brands beloved by consumers for decades of quality products and services. Also beloved by marketers for decades of great marketing [...]

By |2023-06-22T11:40:53-04:00January 22nd, 2022|Marketing Industry, News, Strategy|2 Comments

THE WORLD’S BEST OLYMPIC STRATEGY

The Tokyo 2020 Olympic Games have certainly been interesting. There were many great individual stories and surprises, but the top 10 medal-winning countries were the usual suspects. Canada came in 11th in total medals. We know who the world’s best decathlete was in Tokyo, Canada's [...]

By |2021-08-11T09:07:13-04:00August 9th, 2021|Marketing Industry, News, Strategy, World|2 Comments

POST-COVID CREATIVE RENAISSANCE?

We’re starting to see this idea in the marketing industry media and we’re hearing it from some of our peers. The idea that the marketing world will enjoy a post-COVID creative renaissance is a lovely thought. Then came Canada’s record-breaking award haul at Cannes 2021 [1]. [...]

By |2022-01-13T16:01:50-05:00July 22nd, 2021|Creative, Digital, Marketing Industry, Technology|Comments Off on POST-COVID CREATIVE RENAISSANCE?
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