verbosity alert Three marketing presentations on advertising effectiveness from 2025 caught our collective eyes over the past few months, for what they have in common and how they differ. “The Long and the Short (form) of it”– Andrew Tindall & Josh Fruttiger of System1 with [...]
We gave up on talking about America’s annual Super Bowl ad extravaganza long ago, and the last time we did, we pointed to someone else’s great take on it [1]. Over the last few years, we’ve been getting the feeling that the UK marketing industry’s fanaticism [...]
1950s Lilli cartoon sample, see note 6 Over her years, Barbie (the doll) [1] has been a massive marketing success story. A bigger success than the very successful Barbie the Movie [2]. But because I did not have a daughter and because my two boys are [...]
The story that started here as GOOGLE’S DÉJÀ VU will have lots of future twists and turns as the (third-party) cookie crumbles. We decided to follow the chapters that we actually understand and think are important in the Marketing Wilderness context: “Google Grants a [...]
The story that started here as GOOGLE’S DÉJÀ VU will have lots of future twists and turns as the (third-party) cookie crumbles. We decided to follow the chapters that we actually understand and think are important in the Marketing Wilderness context. Let’s do this in [...]
In January, 2020, Google advised the marketing world that it was doing away with the third-party browser cookie in its industry-leading Chrome browser by 2022. Then came the pandemic. So earlier this month, when Google (Alphabet Inc) announced it would not develop its own replacement [...]
