Before writing this post, I was of the mistaken opinion that Creator was a flattering rebranding of Influencer. Chalk that misunderstanding up to me not being an avid consumer of social media. Even though I have a new-found understanding of the Creator Economy, I will [...]
verbosity alert Three marketing presentations on advertising effectiveness from 2025 caught our collective eyes over the past few months, for what they have in common and how they differ. “The Long and the Short (form) of it”– Andrew Tindall & Josh Fruttiger of System1 with [...]
We gave up on talking about America’s annual Super Bowl ad extravaganza long ago, and the last time we did, we pointed to someone else’s great take on it [1]. Over the last few years, we’ve been getting the feeling that the UK marketing industry’s fanaticism [...]
1950s Lilli cartoon sample, see note 6 Over her years, Barbie (the doll) [1] has been a massive marketing success story. A bigger success than the very successful Barbie the Movie [2]. But because I did not have a daughter and because my two boys are [...]
The story that started here as GOOGLE’S DÉJÀ VU will have lots of future twists and turns as the (third-party) cookie crumbles. We decided to follow the chapters that we actually understand and think are important in the Marketing Wilderness context: “Google Grants a [...]
The story that started here as GOOGLE’S DÉJÀ VU will have lots of future twists and turns as the (third-party) cookie crumbles. We decided to follow the chapters that we actually understand and think are important in the Marketing Wilderness context. Let’s do this in [...]
