A NEW DECADE OF FITNESS CLUB MARKETING

The campaign cycle for fitness clubs follows the New Year’s Resolution cycle, so right now we have new marketing from some of the biggest brands. We use TV commercials and video as examples here because they are the fastest way to communicate marketing and creative [...]

By |2024-01-19T15:02:28-05:00January 14th, 2020|Creative, Strategy|Comments Off on A NEW DECADE OF FITNESS CLUB MARKETING

EQUINOX DOES A BENETTON

The winter solstice has heralded a new chapter in the advertising campaign for Equinox Fitness, the worlds largest luxury fitness club chain.  As reported in Advertising Age, [1] here's a video synopsis of the creative, which actually works best in the print medium and/or single image [...]

By |2017-05-30T18:46:49-04:00January 6th, 2015|Creative, People, Strategy, World|Comments Off on EQUINOX DOES A BENETTON
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