A TALE OF THREE MARKETING JOURNALS

There is no denying it—February is one weird month. It starts with that truly odd North American phenomenon called Groundhog Day. I mean the “real” Groundhog Day, the annual event with the distinctly off-side Teutonic thread running through it, held in more than a dozen [...]

By |2017-05-30T18:46:50-04:00March 16th, 2012|Media, News|Comments Off on A TALE OF THREE MARKETING JOURNALS

YOU LIKE ME? REALLY?

Advertising Age and the Ipsos Observer people released new research [1] in mid-February that sought to better understand the social media habits of US consumers. To no one’s surprise, Facebook is the dominant social network through which users want to receive communications from marketers. Nearly 75% [...]

By |2017-05-30T18:46:50-04:00March 21st, 2011|News, Research, Social Media|Comments Off on YOU LIKE ME? REALLY?
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