“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker, 1838-1922 This is a quote generally attributed to John Wanamaker, an American department store magnate, US Postmaster General, religious leader and politician, born in 1838. Yes, [...]
Throughout its surprisingly long history, the literary genre of science fiction has had a curious way of often coming true. Particularly prolific in the genre, at least in terms of sci-fi that Hollywood could commercialise, was Philip K Dick. In the 1950’s and 1960’s, he [...]
As so often happens in the marketing world, another word has lost its original (and proper) meaning. To this club, which includes ‘Activation’, ‘Engagement’ and ‘Hack’, we must now add ‘Authenticity’. The genesis of this post is a recent post in Marketing Week titled, ‘Authenticity [...]
Clearly, hacking is a very big topic for the new Trump administration. Fast food, and the McDonald's brand in particular, are big favourites of Donald Trump. After you read this post, check out the TV commercial below from 2014, and its chilling last line of dialogue. In a [...]
I've heard it said many times by marketing people, quietly–even sheepishly, "I'm not sure social media/search/programmatic/mobile/whatever digital really works that well for our brand/company/anyone." This takes some bravery because questioning the status quo thinking in any industry brands you as an idiot or a savant. [...]
Trending right now in the digital marketing world is the ‘chatbot’. Despite Microsoft’s very recent and (I’m sorry, see sidebar) humorous TAY failure, the rush seems to be on to create bots that talk to humans on multiple web and social media platforms and over [...]
