THE DESTINY OF ETHICAL BEHAVIOUR IN MARKETING

Right now, there’s a lot of concern about sexism, racism and sexual harassment in the marketing industry. I’d argue there’s a larger ethics issue at play here and it’s been with us in North America since the Mad Men era. Eric Mower wrote a thoughtful [...]

By |2017-05-30T18:46:48-04:00September 13th, 2016|News, People|Comments Off on THE DESTINY OF ETHICAL BEHAVIOUR IN MARKETING

CHIRPING FROM THE CHEAP SEATS

Please allow me to re-visit what is now very old news in the social media world. Somehow I missed it when it happened. Malcolm Gladwell, journalist and author of significant acclaim, wrote an article which appeared in The New Yorker magazine’s October 2010 issue titled: [...]

By |2017-05-30T18:46:50-04:00January 25th, 2011|People, Research, Social Media|Comments Off on CHIRPING FROM THE CHEAP SEATS
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