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DAZED & CONFUSED BY PwC’s RFP

My last post (IS YOUR MANAGEMENT CONSULTANT NOW YOUR CREATIVE PARTNER?) was of interest to almost no one. Despite that, and acknowledging in advance that it is bad marketing to do so, I’d like to continue on that same thread. According to Adweek/Agency Spy today, [...]

By |2017-05-30T18:46:48-04:00February 7th, 2017|Creative, Media, News|1 Comment
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IS YOUR MANAGEMENT CONSULTANT NOW YOUR CREATIVE PARTNER?

This could be the case if your head office is in the UK and your consultant is Accenture. The latter’s November, 2016 acquisition of creative agency Karmarama [1] caught my eye because Marketing Wilderness previously came at this same topic from a different direction (see THE [...]

By |2017-05-30T18:46:48-04:00January 4th, 2017|Creative, News, Strategy, Technology|Comments Off on IS YOUR MANAGEMENT CONSULTANT NOW YOUR CREATIVE PARTNER?
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