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THE PUBLICIS STUNT

As everyone knows, the big news at the end of this year’s Cannes Lions International Festival of Creativity was Publicis Groupe’s announcement that they are suspending all creative awards participation for the next 12 months, including the 2018 Cannes Lions. The stated purpose was to [...]

By |2024-11-06T13:11:28-05:00June 27th, 2017|Creative, Digital, News, People|Comments Off on THE PUBLICIS STUNT
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WHAT MIGHT BE WRONG WITH DIGITAL

Today (in France), giant marketing network Publicis announced it is writing down the value of its digital brands (Razorfish, Digitas and Sapient) by 1.5B USD. [1] This was part of a discussion of the company's 2016 financial results, which indicated a loss of 567M USD, mainly [...]

By |2017-05-30T18:46:48-04:00February 9th, 2017|Digital, News, Strategy|Comments Off on WHAT MIGHT BE WRONG WITH DIGITAL
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