I’m not a fan of reposting the work of others without at least trying to move the thinking behind it farther along, but earlier this month I came across an article in Advertising Age that I loved titled, “Albert Einstein Would Have Been a Stellar Agency Creative”. [1] It’s perfect, it’s complete, and therefore, I can’t make it any better.
To help you to decide whether to invest your reading time, here are a few of the Einstein quotes that are presented in marketing context:
“Creativity is intelligence having fun.”
“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.”
“I am neither especially clever nor especially gifted. I am only very, very curious.”
(and my favourite) “I never made one of my discoveries through the process of rational thinking.”
Enjoy.
- “Albert Einstein Would Have Been a Stellar Agency Creative“, Kevin Roddy, Advertising Age, June 7, 2012.
