In an alluringly-titled but complicated article published in Advertising Age last week [1], there is good news: Yes, Martha, digital does sell soap. Then, the asterisks and qualifiers start. But even in these, there is interesting learning. The general focus here is what the world’s biggest marketing [...]
Reading Walter Isaacson’s best-selling authorised biography of Steve Jobs, released just after Jobs’ death in early October, 2011, was a surprise for me. Over the years, I’d had heard through the media (like everyone) of Jobs’ arrogance, but I figured he certainly earned some bragging [...]
My answer to this question started off as a tweet, but once again, the density of thought (see MW post DENSITY OF THOUGHT) required by the twitter medium escaped me. Forgive me. First of all, some perspective. We should acknowledge that very successful companies often experience [...]
There is no denying it—February is one weird month. It starts with that truly odd North American phenomenon called Groundhog Day. I mean the “real” Groundhog Day, the annual event with the distinctly off-side Teutonic thread running through it, held in more than a dozen [...]
I’ve been avoiding talking about mobile marketing here for a while now. Not sure why that is, but it could be because I don’t feel like I’m done talking about social media yet. Or maybe it’s because when I went to tackle the subject 18 [...]
As a business and marketing tool, celebrity endorsement is a double-edged sword, much like humour is (see MW post WIELDING THE SWORDS OF HUMOUR). The difference is that the cost, and therefore the stakes, for celebrity endorsement is usually much higher than they are for [...]
