There is no denying it—February is one weird month. It starts with that truly odd North American phenomenon called Groundhog Day. I mean the “real” Groundhog Day, the annual event with the distinctly off-side Teutonic thread running through it, held in more than a dozen [...]
I’ve been avoiding talking about mobile marketing here for a while now. Not sure why that is, but it could be because I don’t feel like I’m done talking about social media yet. Or maybe it’s because when I went to tackle the subject 18 [...]
As a business and marketing tool, celebrity endorsement is a double-edged sword, much like humour is (see MW post WIELDING THE SWORDS OF HUMOUR). The difference is that the cost, and therefore the stakes, for celebrity endorsement is usually much higher than they are for [...]
Things are clearly a bit slow (or depressing, or both) over in the creative department at Tribal DDB New York. Slow enough that they had the time to create the Wheel of Concept, Digital Edition. Take a spin by clicking here. Funny it is, but [...]
I've been exposed to the full spectrum of review processes over the years, from sticking-needles-in-your-eyes to OMG-what-a-wonderful-relationship-that-would-be. Here's what I believe works best for all parties. Keep your list of participants as small as possible. A short list of three is ideal. If you can, [...]
You avoid a relationship review by having a relationship review. Let me be more specific: You avoid the big, formal competitive business relationship review (which the agency world so colourfully, albeit inaccurately, calls the gang bang) by having regular little reviews along the way. These [...]
