WHAT WE CAN ALL LEARN FROM MOUNTAIN BIKING

In case you hadn't guessed, one of my very favourite things is mountain biking. There are many reasons for this: You do it outdoors, often in incredibly beautiful places It's a big physical and mental challenge without the monotony of road biking or spinning It's safer than road [...]

By |2024-04-15T16:56:45-04:00June 4th, 2010|People, Strategy|Comments Off on WHAT WE CAN ALL LEARN FROM MOUNTAIN BIKING

AVOIDING THE HIDDEN COST OF COMMUNICATION TECHNOLOGY

There is no escaping modern communication technology. In business, you must use email, a smart phone and some sort of online meeting program. These tools certainly can be more directly cost-efficient than conversing and meeting the old-fashioned (human) way. But unless they are used with some balance, [...]

By |2017-05-30T18:46:51-04:00May 5th, 2010|People, Technology|Comments Off on AVOIDING THE HIDDEN COST OF COMMUNICATION TECHNOLOGY

THE THOUGHT THAT COUNTS

A couple of months ago, independent Toronto agency Cundari revealed the results of a self-rebranding exercise. The outcome was a revised logo and a new slogan, "It's the thought that counts." It's a nice tagline. The rebranding is all very familiar until you understand what [...]

By |2017-05-30T18:46:51-04:00December 15th, 2009|People, Strategy|Comments Off on THE THOUGHT THAT COUNTS

RE-INTRODUCING THE POWER OF CREATIVE

It’s all too easy to become jaded about the creative side of the marketing business with time, even if you are a creative person. It’s easy to see how this happens: You see too many millions of dollars spent against weak or even silly creative [...]

By |2018-10-25T13:49:50-04:00November 6th, 2009|Creative, Graphic Design, People|1 Comment

INFORMATION-RICH, ATTENTION-POOR

Last month, The Globe & Mail ran an opinion piece on the state of today’s world, “Information-rich and attention-poor.” The basic idea, as you can guess from the appropriately descriptive title, isn’t ground-breaking news. But the author, Peter Nicholson, is President of an organisation called [...]

By |2017-05-30T18:46:52-04:00October 7th, 2009|People, Strategy, Technology|Comments Off on INFORMATION-RICH, ATTENTION-POOR
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