In case you hadn't guessed, one of my very favourite things is mountain biking. There are many reasons for this: You do it outdoors, often in incredibly beautiful places It's a big physical and mental challenge without the monotony of road biking or spinning It's safer than road [...]
What do Facebook, YouTube & Twitter all have in common? Quite a few things, actually: All three are hugely popular Internet-based social media (admittedly, YouTube doesn’t usually get called social media, but based on the next point, it is) All depend on their users/members for [...]
Nike’s “Earl and Tiger” TV commercial has created a lot of reaction, good and bad, since it aired on April 8th, one day before this year’s Masters tournament. Reviewers have called it everything from creepy to ironic to brilliant. It certainly has elements of all [...]
Nothing's wrong with the game. In fact, it has been great the last few years, even for a non-fan like me. So shouldn't the marketing world be over-joyed about the world's biggest TV event, where over 30% of the viewers watch just to see the commercials? [...]
A couple of months ago, independent Toronto agency Cundari revealed the results of a self-rebranding exercise. The outcome was a revised logo and a new slogan, "It's the thought that counts." It's a nice tagline. The rebranding is all very familiar until you understand what [...]
Last month, The Globe & Mail ran an opinion piece on the state of today’s world, “Information-rich and attention-poor.” The basic idea, as you can guess from the appropriately descriptive title, isn’t ground-breaking news. But the author, Peter Nicholson, is President of an organisation called [...]
