I understand the need to make businesses more efficient, but I get the uncomfortable feeling that there is a head-long rush to cut people out of customer contact at every possible opportunity. Even in customer service, and that can never be good for the customer. [...]
This March, George Parker wrote a wonderful article for the UK’s Brand Republic titled “The Twitterisation of the Adverati". [1] It’s a great read— in-going premise is right on target and the writing is Brit-witty and very entertaining. It’s a clever admonishment of ad agency people [...]
I want to work with artisans. People who care dearly about what they create, whatever product or service it is. Artisans exist well beyond the world of art - fine art or commercial art. They repair and maintain motorcycles, [1] they open independent cafes beside Starbucks [...]
