Well, this saga turned out to be a bust. In the final chapter, Chrome’s third-party cookie will remain completely intact, ruining everyone’s favourite graphic and verbal analogy. Yes, the Google cookie un-crumbles. We didn’t bother covering Google’s last two cookie-deprecation delays. Let’s close off this [...]
Full disclosure: The emotional icon (aka emoji) has been a pet peeve of mine from its beginning. I have quixotically refused to use them (except for this post), even though the majority of my friends and colleagues unabashedly do. Emojis have always seemed silly and [...]
First question: Does the world really need another AI blog post? ChatGPT is (strangely) equivocal when asked this question. I guess it hasn’t been coded to have an ego. So here’s our take on where we’re at with AI, the good, the bad and [...]
The marketing world is currently all aTwitter about ChatGPT, a newly-released AI-driven chatbot technology, and what it will mean for the future of marketing. The wider Western world is all aTwitter about a nuclear fusion experiment in a California-based laboratory that has created a ‘net [...]
There’s a great phrase often used by entrepreneurs, startup founders and those who consult for them: Fail Better. Like so many phrases in modern business lexicon, it is of curious origin (see sidebar). For the purpose of this discussion, let’s assume it means learn from [...]
We’re starting to see this idea in the marketing industry media and we’re hearing it from some of our peers. The idea that the marketing world will enjoy a post-COVID creative renaissance is a lovely thought. Then came Canada’s record-breaking award haul at Cannes 2021 [1]. [...]
