STEVE NASH IS… TOYOTA

As a business and marketing tool, celebrity endorsement is a double-edged sword, much like humour is (see MW post WIELDING THE SWORDS OF HUMOUR). The difference is that the cost, and therefore the stakes, for celebrity endorsement is usually much higher than they are for [...]

By |2024-11-05T14:55:04-05:00October 18th, 2011|People, Strategy, Uncategorized|Comments Off on STEVE NASH IS… TOYOTA

SURPRISES & NOT FROM THE MEDIA WORLD

It makes sense to be forward-looking at the beginning of the year. Some of what I learned in researching-up for this topic was a surprise to me, and some of it, luckily, actually made sense: 1. Where Online Media is Going It’s always discussed with [...]

By |2017-05-30T18:46:51-04:00January 6th, 2011|Media, Research, Uncategorized|Comments Off on SURPRISES & NOT FROM THE MEDIA WORLD
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