Jonathan Goldsmith Archives - Coyote Marketing Inc

ONCE A MAC
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ONCE A MAC

Creative, People, Strategy, Technology

ONCE A MAC

In one of the most critically-acclaimed and popular North American advertising campaigns of all time, actor Justin Long was… a Mac (computer). Apple’s four-year, 65+-spot ‘Get a Mac’ campaign was previously highlighted here: WIELDING THE SWORDS OF HUMOUR. Have a quick look to remind yourself [...]

By Robert Wyatt|2023-10-02T11:05:57-04:00March 23rd, 2021|Creative, People, Strategy, Technology|Comments Off

THE BEST MARKETING CAMPAIGN EVER
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THE BEST MARKETING CAMPAIGN EVER

Creative, News, People, Research, Strategy

THE BEST MARKETING CAMPAIGN EVER

Today’s big breaking news in the marketing world is that the best marketing campaign ever is ending. Sort of. I certainly won’t be alone in saying that the Dos Equis beer brand’s ‘Stay Thirsty’ campaign, which will no longer include actor Jonathan Goldsmith as The [...]

By Robert Wyatt|2023-08-20T17:59:41-04:00March 9th, 2016|Creative, News, People, Research, Strategy|3 Comments