As I have done many times since 1987, when Creemore Springs Brewery opened, I went to this year’s Copper Kettle Festival. Creemore Springs has long been the commercial engine of the village of Creemore, Ontario. Although the festival is centred on the brewery, it [...]
The October 16th Globe & Mail Report on Business (online edition) carried an article titled “Beer giants’ merger comes as the industry tries to get its buzz back”. In it, and in the print version of the same story in the weekend edition following, Globe [...]
An innocuous little throw-away at the end of a story in Marketing Online caught my attention and jostled my memory the other day. It was a report on Molson Canadian’s new ad campaign from Zig. The article outlines how Zig’s new campaign evolves the iconic [...]
