The marketing world is currently all aTwitter about ChatGPT, a newly-released AI-driven chatbot technology, and what it will mean for the future of marketing. The wider Western world is all aTwitter about a nuclear fusion experiment in a California-based laboratory that has created a ‘net [...]
We’re referring to artificial intelligence-enhanced digital assistants (AI-DAs) here. They seemed to start as quirky little chat bots like Microsoft’s Tay (see CHAT BOTS JOIN THE CONVERSATION). Now they are everywhere. Apple’s Siri was at the forefront of AI-DAs with consumers way back in 2011, [...]
Trending right now in the digital marketing world is the ‘chatbot’. Despite Microsoft’s very recent and (I’m sorry, see sidebar) humorous TAY failure, the rush seems to be on to create bots that talk to humans on multiple web and social media platforms and over [...]
