About Robert Wyatt

Robert Wyatt is President of Coyote Marketing Inc.

CHATBOTS JOIN THE CONVERSATION

Trending right now in the digital marketing world is the ‘chatbot’. Despite Microsoft’s very recent and (I’m sorry, see sidebar) humorous TAY failure, the rush seems to be on to create bots that talk to humans on multiple web and social media platforms and over [...]

By |2022-12-13T18:18:46-05:00April 15th, 2016|Media, News, Social Media, Technology|3 Comments

THE BEST MARKETING CAMPAIGN EVER

Today’s big breaking news in the marketing world is that the best marketing campaign ever is ending. Sort of. I certainly won’t be alone in saying that the Dos Equis beer brand’s ‘Stay Thirsty’ campaign, which will no longer include actor Jonathan Goldsmith as The [...]

By |2023-08-20T17:59:41-04:00March 9th, 2016|Creative, News, People, Research, Strategy|3 Comments

CREATIVITY, INTELLIGENCE & INSANITY

Trying to understand the relationship between creativity and intelligence has always been intriguing to me. As a young person, I assumed there was a direct relationship and my later interest may be a product of wanting to know how wrong I was. The rabbit hole [...]

By |2018-10-25T14:07:05-04:00September 22nd, 2015|Creative, People, Research|Comments Off on CREATIVITY, INTELLIGENCE & INSANITY

SEISMIC CHANGE IN AUTOMOTIVE RETAILING

In late June of this year, ‘global growth’ consultant Frost & Sullivan published a report on the state of automotive retailing—automotive being a key practice area for the firm. Here are some highlights from the USD 5k study, [1] most of which I needed to translate [...]

By |2017-05-30T18:46:49-04:00August 17th, 2015|News, Research, Strategy, Technology|Comments Off on SEISMIC CHANGE IN AUTOMOTIVE RETAILING
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