I’ve learned the hard way that you should never build a marketing strategy that is dependent on something you cannot control, or at least cannot reliably predict. Here’s an interesting new business campaign from lg2, which currently bills itself as “one of Canada’s most internationally [...]
Trending right now in the digital marketing world is the ‘chatbot’. Despite Microsoft’s very recent and (I’m sorry, see sidebar) humorous TAY failure, the rush seems to be on to create bots that talk to humans on multiple web and social media platforms and over [...]
Today’s big breaking news in the marketing world is that the best marketing campaign ever is ending. Sort of. I certainly won’t be alone in saying that the Dos Equis beer brand’s ‘Stay Thirsty’ campaign, which will no longer include actor Jonathan Goldsmith as The [...]
The headline and photo on the cover of the Jul/Aug 2015 The Atlantic magazine was chilling, which is why I took so long to read it. What it predicts is not the end of work, but the end work as we have historically and currently [...]
The October 16th Globe & Mail Report on Business (online edition) carried an article titled “Beer giants’ merger comes as the industry tries to get its buzz back”. In it, and in the print version of the same story in the weekend edition following, Globe [...]
Trying to understand the relationship between creativity and intelligence has always been intriguing to me. As a young person, I assumed there was a direct relationship and my later interest may be a product of wanting to know how wrong I was. The rabbit hole [...]
