About Robert Wyatt

Robert Wyatt is President of Coyote Marketing Inc.

CREATIVITY, INTELLIGENCE & INSANITY

Trying to understand the relationship between creativity and intelligence has always been intriguing to me. As a young person, I assumed there was a direct relationship and my later interest may be a product of wanting to know how wrong I was. The rabbit hole [...]

By |2018-10-25T14:07:05-04:00September 22nd, 2015|Creative, People, Research|Comments Off on CREATIVITY, INTELLIGENCE & INSANITY

SEISMIC CHANGE IN AUTOMOTIVE RETAILING

In late June of this year, ‘global growth’ consultant Frost & Sullivan published a report on the state of automotive retailing—automotive being a key practice area for the firm. Here are some highlights from the USD 5k study, [1] most of which I needed to translate [...]

By |2017-05-30T18:46:49-04:00August 17th, 2015|News, Research, Strategy, Technology|Comments Off on SEISMIC CHANGE IN AUTOMOTIVE RETAILING

HOW STEPHEN HARPER COULD WIN

There's something clearly wrong with the generally accepted theory that political marketing is different from any other kind of marketing. It isn't. Politicians and political parties are brands, though the party brand is closely related to its leader's brand. Yet for some reason, political parties [...]

By |2024-11-05T14:54:20-05:00August 7th, 2015|News, People, Strategy|1 Comment

PROGRAMMATIC: THE PROMISE & THE PROBLEMATIC

You know when a new (-ish) marketing topic gets serious coverage in the general business media, the topic is a fundamental one. The June 27th Globe & Mail Report on Business cover story was titled “How automation is shaking up the advertising industry” [1] and described [...]

By |2017-10-18T15:09:53-04:00July 20th, 2015|Media, News, Social Media, Strategy, Technology|Comments Off on PROGRAMMATIC: THE PROMISE & THE PROBLEMATIC
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