It’s all too easy to become jaded about the creative side of the marketing business with time, even if you are a creative person. It’s easy to see how this happens: You see too many millions of dollars spent against weak or even silly creative [...]
Last month, The Globe & Mail ran an opinion piece on the state of today’s world, “Information-rich and attention-poor.” The basic idea, as you can guess from the appropriately descriptive title, isn’t ground-breaking news. But the author, Peter Nicholson, is President of an organisation called [...]
I recently forced myself to watch Mad Men because there are just too many references to the award-winning series coming up in everyday conversation these days. It even pops up in conversations about design. It is everything I feared it would be. We could have [...]
I understand the need to make businesses more efficient, but I get the uncomfortable feeling that there is a head-long rush to cut people out of customer contact at every possible opportunity. Even in customer service, and that can never be good for the customer. [...]
I have this on good authority. The wonderfully-with-it young woman in our office who seems to know all about these things told me so. I’m not a good blogger because I don’t blog enough—it should be daily, allowing for occasional serious illness or family tragedy. [...]
This March, George Parker wrote a wonderful article for the UK’s Brand Republic titled “The Twitterisation of the Adverati". [1] It’s a great read— in-going premise is right on target and the writing is Brit-witty and very entertaining. It’s a clever admonishment of ad agency people [...]
