Please allow me to re-visit what is now very old news in the social media world. Somehow I missed it when it happened. Malcolm Gladwell, journalist and author of significant acclaim, wrote an article which appeared in The New Yorker magazine’s October 2010 issue titled: [...]
It makes sense to be forward-looking at the beginning of the year. Some of what I learned in researching-up for this topic was a surprise to me, and some of it, luckily, actually made sense: 1. Where Online Media is Going It’s always discussed with [...]
Humour in marketing. No weapon in the marketers’ arsenal is as potentially powerful and so often misused. At the most simplistic level, humour in marketing works like this: If an ad makes us smile, we like the ad and the brand too. I get the [...]
I hate it when truth gets in the way of a good story. I recently had a long and interesting chat with the senior marketing person at Audi Canada during the period I wrote about in an Oct 5th post on this blog. Now I need to revise my [...]
Marketing gurus and practitioners are constantly talking about how vitally important it is to project a consistent brand image. And it is. Everyone understands this best at the literal level, which has resulted in the creation and enforcement of corporate or brand identity guidelines. These can [...]
A research study was reported in the mainstream news media yesterday. Inexplicably, it caught my attention: “TITILLATED BY THE SALES TAG—Turns out people can get as excited spotting a deal as they do watching porn.” [2] The article’s thesis is based on a recent study by [...]
