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RESEARCH PROOFING IN THE AGE OF AI

For us, it has always been important to proof, or to use a term more appropriate for today’s political climate, fact check research results. Particularly those used in marketing. One would think that a research proofing strategy proposed 15 years ago—before Gen AI was a [...]

By |2025-06-16T11:29:41-04:00June 11th, 2025|AI, News, Research|0 Comments
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THE AGENCY OF AGENTIC MARKETING

Although the buzz words being thrown about at the intersection of AI development and marketing seem to change at least monthly, this moment’s word seems to be agent. And then all its grammatical derivations and combinations. All the way to agentic marketing. The Agentic Agency [...]

By |2025-05-26T00:03:18-04:00May 7th, 2025|AI, Digital, Marketing Industry, News|Comments Off on THE AGENCY OF AGENTIC MARKETING
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