Well, this saga turned out to be a bust. In the final chapter, Chrome’s third-party cookie will remain completely intact, ruining everyone’s favourite graphic and verbal analogy. Yes, the Google cookie un-crumbles. We didn’t bother covering Google’s last two cookie-deprecation delays. Let’s close off this [...]
Every generation or so, we like to revisit the topic of demographics. To be fair, we’ve only done that once previously, here: THOSE PESKY MILLENNIALS BY THE NUMBERS. This previous post was in 2015, so it was far from being a traditional generation ago. It’s [...]
First question: Does the world really need another AI blog post? ChatGPT is (strangely) equivocal when asked this question. I guess it hasn’t been coded to have an ego. So here’s our take on where we’re at with AI, the good, the bad and [...]
The marketing world is currently all aTwitter about ChatGPT, a newly-released AI-driven chatbot technology, and what it will mean for the future of marketing. The wider Western world is all aTwitter about a nuclear fusion experiment in a California-based laboratory that has created a ‘net [...]
It doesn’t happen very often, but every once in a while, a brand you really love will break your heart. VW and Loblaws are brands beloved by consumers for decades of quality products and services. Also beloved by marketers for decades of great marketing [...]
The Tokyo 2020 Olympic Games have certainly been interesting. There were many great individual stories and surprises, but the top 10 medal-winning countries were the usual suspects. Canada came in 11th in total medals. We know who the world’s best decathlete was in Tokyo, Canada's [...]
