THE AGENCY OF AGENTIC MARKETING

Although the buzz words being thrown about at the intersection of AI development and marketing seem to change at least monthly, this moment’s word seems to be agent. And then all its grammatical derivations and combinations. All the way to agentic marketing. The Agentic Agency [...]

By |2025-05-26T00:03:18-04:00May 7th, 2025|AI, Digital, Marketing Industry, News|0 Comments

AS THE GOOGLE COOKIE UN-CRUMBLES

Well, this saga turned out to be a bust. In the final chapter, Chrome’s third-party cookie will remain completely intact, ruining everyone’s favourite graphic and verbal analogy. Yes, the Google cookie un-crumbles. We didn’t bother covering Google’s last two cookie-deprecation delays. Let’s close off this [...]

By |2024-10-25T11:22:31-04:00August 12th, 2024|Marketing Industry, News, Technology|Comments Off on AS THE GOOGLE COOKIE UN-CRUMBLES

A GEN Z COMING-OF-AGE STORY

Every generation or so, we like to revisit the topic of demographics. To be fair, we’ve only done that once previously, here: THOSE PESKY MILLENNIALS BY THE NUMBERS. This previous post was in 2015, so it was far from being a traditional generation ago. It’s [...]

By |2024-11-18T13:26:58-05:00January 29th, 2024|News, Research, Social Media|Comments Off on A GEN Z COMING-OF-AGE STORY

WHAT ChatGPT & NUCLEAR FUSION HAVE IN COMMON

The marketing world is currently all aTwitter about ChatGPT, a newly-released AI-driven chatbot technology, and what it will mean for the future of marketing. The wider Western world is all aTwitter about a nuclear fusion experiment in a California-based laboratory that has created a ‘net [...]

By |2023-01-17T18:39:23-05:00December 14th, 2022|Digital, Marketing Industry, News, Technology|1 Comment

WHEN GREAT BRANDS BREAK OUR HEART

It doesn’t happen very often, but every once in a while, a brand you really love will break your heart. VW and Loblaws are brands beloved by consumers for decades of quality products and services. Also beloved by marketers for decades of great marketing [...]

By |2023-06-22T11:40:53-04:00January 22nd, 2022|Marketing Industry, News, Strategy|2 Comments
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