JEFF BEZOS, THE REDUX

Almost two years ago, here, we posted CONTEXT IS EVERYTHING. Ironically, it has become the most popular post in Marketing Wilderness' 10-year history. Ironic because the main point of that post was that context is accidentally or intentionally left out of so much on the [...]

By |2020-03-04T19:56:52-05:00November 14th, 2019|Business Start-up, People, Strategy, Technology|Comments Off on JEFF BEZOS, THE REDUX

AI BRINGS LIFE TO CREATIVE

Other than the creative itself, Cannes has always been a difficult spectacle to watch. I’m sure it’s more fun to actually go as a contestant. But something caught our eye in this year's Cannes coverage. The Cannes Lions International Festival of Creativity introduced the ‘Creative [...]

By |2022-08-25T08:52:11-04:00June 27th, 2018|Creative, News, People, Technology, World|Comments Off on AI BRINGS LIFE TO CREATIVE

CONTEXT IS EVERYTHING

Context is everything, especially on social media. There has been a lot of social media interest in the image above, less the question mark, combined with headings and comments like: “Jeff Bezos in 1999. Next time you want to give up, think of this.” “Jeff [...]

By |2023-10-17T19:39:13-04:00January 17th, 2018|Business Start-up, People, Strategy, Technology|Comments Off on CONTEXT IS EVERYTHING

PEOPLE ARE NOT BRANDS

I’ve recently been reading Mark Ritson’s blog posts for UK-based Marketing Week. They are a nice mixture of smart thinking and entertaining delivery. The Background Ritson is an Aussie and career academic who also does marketing consulting work. He comes across a bit like the [...]

By |2021-08-09T18:58:07-04:00November 1st, 2017|People, Strategy|Comments Off on PEOPLE ARE NOT BRANDS
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