Advertising Age and the Ipsos Observer people released new research [1] in mid-February that sought to better understand the social media habits of US consumers. To no one’s surprise, Facebook is the dominant social network through which users want to receive communications from marketers. Nearly 75% [...]
Please allow me to re-visit what is now very old news in the social media world. Somehow I missed it when it happened. Malcolm Gladwell, journalist and author of significant acclaim, wrote an article which appeared in The New Yorker magazine’s October 2010 issue titled: [...]
What do Facebook, YouTube & Twitter all have in common? Quite a few things, actually: All three are hugely popular Internet-based social media (admittedly, YouTube doesn’t usually get called social media, but based on the next point, it is) All depend on their users/members for [...]
I have this on good authority. The wonderfully-with-it young woman in our office who seems to know all about these things told me so. I’m not a good blogger because I don’t blog enough—it should be daily, allowing for occasional serious illness or family tragedy. [...]
This March, George Parker wrote a wonderful article for the UK’s Brand Republic titled “The Twitterisation of the Adverati". [1] It’s a great read— in-going premise is right on target and the writing is Brit-witty and very entertaining. It’s a clever admonishment of ad agency people [...]
