CHATBOTS JOIN THE CONVERSATION

Trending right now in the digital marketing world is the ‘chatbot’. Despite Microsoft’s very recent and (I’m sorry, see sidebar) humorous TAY failure, the rush seems to be on to create bots that talk to humans on multiple web and social media platforms and over [...]

By |2022-12-13T18:18:46-05:00April 15th, 2016|Media, News, Social Media, Technology|3 Comments

PROGRAMMATIC: THE PROMISE & THE PROBLEMATIC

You know when a new (-ish) marketing topic gets serious coverage in the general business media, the topic is a fundamental one. The June 27th Globe & Mail Report on Business cover story was titled “How automation is shaking up the advertising industry” [1] and described [...]

By |2017-10-18T15:09:53-04:00July 20th, 2015|Media, News, Social Media, Strategy, Technology|Comments Off on PROGRAMMATIC: THE PROMISE & THE PROBLEMATIC

THE IN-HOUSE PHENOMENON

The practice of companies building and using their own internal creative and media resources has been around for a long time. It has often been the starting point for small entrepreneurial companies and larger companies that focus a major portion of the marketing budget in [...]

By |2021-07-21T15:05:36-04:00June 15th, 2015|Creative, Media, News, Social Media, Strategy|3 Comments

IDLE HANDS SPEAK SOCIAL MEDIA TRUTH

Things are clearly a bit slow (or depressing, or both) over in the creative department at Tribal DDB New York. Slow enough that they had the time to create the Wheel of Concept, Digital Edition. Take a spin by clicking here. Funny it is, but [...]

By |2018-05-18T13:19:40-04:00July 13th, 2011|Social Media|Comments Off on IDLE HANDS SPEAK SOCIAL MEDIA TRUTH

YOU LIKE ME? REALLY?

Advertising Age and the Ipsos Observer people released new research [1] in mid-February that sought to better understand the social media habits of US consumers. To no one’s surprise, Facebook is the dominant social network through which users want to receive communications from marketers. Nearly 75% [...]

By |2017-05-30T18:46:50-04:00March 21st, 2011|News, Research, Social Media|Comments Off on YOU LIKE ME? REALLY?

CHIRPING FROM THE CHEAP SEATS

Please allow me to re-visit what is now very old news in the social media world. Somehow I missed it when it happened. Malcolm Gladwell, journalist and author of significant acclaim, wrote an article which appeared in The New Yorker magazine’s October 2010 issue titled: [...]

By |2017-05-30T18:46:50-04:00January 25th, 2011|People, Research, Social Media|Comments Off on CHIRPING FROM THE CHEAP SEATS
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