ostensibly off-topic alert It has been a long time since I wrote about my Auntie E. If you need or want to know who she is, please read WEEKEND WITH AUNTIE E, or the earlier THE GRACIOUSNESS OF NO. We left off with Auntie suffering from [...]
The Economist recently weighed in on the state of the advertising industry. More specifically, the multinational advertising giant part of the industry. Curiously, Sir Martin Sorrell is quoted in overly-optimistic tones, and two weeks later, he quickly and quietly disappeared. All Economist articles are very [...]
Earlier this month, Rob LoCascio wrote an interesting article for techcrunch.com [1], which caught my attention for two reasons: He makes an audacious prediction: ‘In 2018, we will see the first major [e-commerce] brand shut down its website’. His point-of-credibility is solid, given his professional [...]
Context is everything, especially on social media. There has been a lot of social media interest in the image above, less the question mark, combined with headings and comments like: “Jeff Bezos in 1999. Next time you want to give up, think of this.” “Jeff [...]
Like most, we follow news on our favourite brands. We’re particularly interested in news on a favourite brand that is, or has been, a client. So a recent press release from Porsche Cars North America (PCNA)[1], the US subsidiary of Stuttgart-based Dr. Ing. h.c. F. [...]
We’re referring to artificial intelligence-enhanced digital assistants (AI-DAs) here. They seemed to start as quirky little chat bots like Microsoft’s Tay (see CHAT BOTS JOIN THE CONVERSATION). Now they are everywhere. Apple’s Siri was at the forefront of AI-DAs with consumers way back in 2011, [...]
