Like most, we follow news on our favourite brands. We’re particularly interested in news on a favourite brand that is, or has been, a client. So a recent press release from Porsche Cars North America (PCNA)[1], the US subsidiary of Stuttgart-based Dr. Ing. h.c. F. [...]
We’re referring to artificial intelligence-enhanced digital assistants (AI-DAs) here. They seemed to start as quirky little chat bots like Microsoft’s Tay (see CHAT BOTS JOIN THE CONVERSATION). Now they are everywhere. Apple’s Siri was at the forefront of AI-DAs with consumers way back in 2011, [...]
This could be the case if your head office is in the UK and your consultant is Accenture. The latter’s November, 2016 acquisition of creative agency Karmarama [1] caught my eye because Marketing Wilderness previously came at this same topic from a different direction (see THE [...]
A very wise person once told me, “The truth in people is not in what they say, it’s in what they do”. That would be my Auntie E, Canadian farm woman, first introduced here. Rural America clearly needed her homespun wisdom earlier this month, but [...]
Yes, Canadians love their loyalty programs, to the point where big retail marketers likely feel that having one is a cost-of-entry marketing investment. Let’s look at two very different approaches to loyalty marketing in the grocery store segment: Loblaws’ PC Plus and Metro’s Air Miles. [...]
When you say this out loud, most people won’t respond with much in terms of agreement or disagreement. As if they’ve heard it before and figure there must be something to it but they don’t really want to know more. This is surprising because it’s [...]
